To make the point that one in five children die from unsafe drinking water before the age of five, we took a four year old Massai warrior child across Kenya, allowing him to complete his bucket list while we filmed it.
The project won a Cannes Gold film lion the year it came out, helped us raise money for the charity, and also contributed to tons of volunteer requests in Africa.
While other spray paint companies talked about rust protection, we launched a campaign showing how you can save money by giving forgotten items a facelift with Krylon spray paint.
This project swept at every major award show, including winning a coveted Titanium Lions at Cannes.
We turned the popular #FirstWorldProblem meme on its head and used it to create one of the most awarded campaigns of the year. And one of our most successful campaigns in terms of donations to WATERisLIFE.
Global brand film directed by Darren Aronofsky
From packaging to messaging, Shock Top beer went through a complete rebrand in 2017. Previously positioned with frat-style humor and dull colors, the new campaign centered around a girl who was just of college, starting out and that feeling you have when life is in all in front of you.
Every day, hundreds of great ideas die in the advertising industry for reasons we can all avoid. This cute, yet violent campaign calls to put an end to the senseless killing of ideas.
Despite the niche audience, these videos have over 100,000+ views each with no media behind them.
ONE SHOW - Bronze - Film - Single
ONE SHOW - Bronze - Film - Campaign
"An estimated 663 million people globally do not have access to clean drinking water, in part because filtration is complicated and expensive. The Drinkable Book is neither: thanks to a special treatment, its pages double as water filters, killing over 99% of harmful bacteria." -Time Magazine, 25 Best Inventions of 2015
Additional Recognition Include: Cannes Gold Lions, Fast Company's Best Inventions of the Year, Smithsonian and Boston Museum of Science Exhibits.
To help extend Minwax wood stain beyond carpenters and woodworkers, we cut out couples initials from trees, park benches, etc., and used them to build one-of-a-kind custom furniture that would last generations.
The campaign is one of the brands most successful to date, delivering an unexpected emotional benefit to a brand that is usually seen as purely functional.
When we were filming our Four Year Old Bucket List project, we noticed JR's massive art installation on the rooftops of Kibera's slums. After that, it only took us two years to convince our agency lawyers that this was a project we needed to make.
This project won a gold at The Andys, Cannes Lions, and others.
Part of a global DDB Brief, this script was selected as one of 200+ agency submissions. Shot with Harold Einstein, we were able to create a spot that still creeps people out years later.
The project won for film at Cannes.
Venmo doesn't allow advertising on its platform, but it does allow 2,000 count character descriptions for each payment. We exploited this by turning one-cent payments into 1,000 hyper-targeted ads.
Although it's a relatively new project, it's already been awarded in 5 categories at the 2017 One Show and has also won me a lifetime ban from the app.
Part of a larger project for PNC Bank that featured 12 pieces of content inspired by the 12 Days of Christmas, this animation follows the story of one of the 11-Swans-A-Swimming who is afraid to swim.
It was awarded by AICP and is now in the permanent collection at the Museum of Modern Art in New York.
Dole is a combination of two fruit juices, so we combined two things that little boys love: Monster trucks and their dogs.
Despite the -30 temperature, this was one of the more fun shoots of my career that involved a live monster truck and fireworks show.